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BYD Shakes Up the UK PHEV Market

source: BYD

published 27 June 2024

BYD, a rising star in the EV world, is making waves in the UK with their first PHEV, the Seal U DM-i. With its competitive pricing, innovative technology, and focus on electric driving, the Seal U DM-i has the potential to disrupt the UK’s PHEV landscape.

BYD, a Chinese company founded in 1995, is a rising star in the EV world. They started with developing rechargeable batteries, a core strength that translated into electric vehicle manufacturing. Today, they’re a major player in electric cars, buses, and solar panels


Safety First: Advanced Driver Assistance Systems (ADAS)

The BYD Seal U DM-i prioritises passenger safety with a comprehensive suite of ADAS features which include:

  • Blind Spot Monitoring (BSM): The Blind Spot Detection system alerts you when a fast-approaching vehicle is in the blind spot of the outside rear view mirrors.
  • Intelligent Cruise Control (ICC):  ICC combines Adaptive Cruise Control (ACC) for maintaining a set speed and Lane Centring Control (LCC) to keep you centred in your lane. 
  • Rear Cross Traffic Alert (RCTA) & Rear Cross Traffic Brake (RCTB): When reversing, the rear-angle millimetre-wave radar monitors other road users approaching the vehicle’s rear in real-time, issuing a warning sound or applying the brakes in the event of a possible collision.


Tech-Savvy Features for a Connected Driving Experience

The BYD Seal U DM-i boasts a modern and tech-forward interior designed to enhance your driving experience. Here are some key features to expect:

  • Safe Head-Up Display: The BYD SEAL U DM-i comes with head-up technology that efficiently displays crucial information on the windshield. This advanced feature ensures that critical data remains in the driver’s line of sight, promoting greater awareness and focus on the road.
  • Large Rotatable Touchscreen: The central hub for most infotainment and vehicle functions, this large touchscreen allows for easy control of features like climate control, navigation, and audio.
  • Digital Instrument Cluster: A digital display provides clear and customizable information about the car’s performance, driving data, and navigation.
  • Smartphone Connectivity: Seamless integration with Apple CarPlay and Android Auto allows you to access your smartphone’s features like music, navigation, and calls directly through the car’s infotainment system.
  • Voice Recognition: Control various features like navigation, music, and phone calls using voice commands for a hands-free driving experience.
  • Panoramic Sunroof (Design Trim Only): This feature (standard on the Design trim) adds an airy feel to the cabin and allows for more natural light.

Peace of Mind with a Warranty: BYD offers a competitive six-year or 93,750-mile warranty on the Seal U DM-i, providing new owners with peace of mind regarding potential repairs and maintenance costs.

source: BYD

Two Trims, Tailored to Your Needs:

The BYD Seal U DM-i caters to different driving styles with two distinct trims: Design and Boost.

  • Design Trim ( priced at £39,905):


    • All-wheel drive for improved handling
    • Powerful drivetrain with a 1.5-litre petrol engine and two electric motors
    • Combined output of 323 PS
    • 0-62 mph in just 5.9 seconds
    • Feature-packed with panoramic sunroof, heated seats, and advanced driver assistance systems
  • Boost Trim ( priced at £33,205):


    • Front-wheel drive for electric mobility focus
    • Single electric motor and a 1.5-litre petrol engine
    • Impressive electric range of 50 miles
    • 0-62 mph in 7.4 seconds

source: BYD

Super DM Technology: Power Meets Efficiency

Both trims come equipped with BYD’s innovative Super DM technology, a PHEV system designed to prioritise electric propulsion. This translates to:

  • Less fuel used
  • Lower emissions
  • Smoother driving experience
  • Clever system adapts to different driving conditions for optimal performance and efficiency

Oceanic Aesthetics Meet Modern Design:

Drawing inspiration from the ocean, the Seal U DM-i features a smooth, flowing design with a focus on aerodynamics. The front X-shaped design with U-shaped headlights creates a distinctive and modern identity. Four elegant colour options – Delan Black, Time Grey, Snow White, and Tian Qing – allow you to choose a Seal U DM-i that reflects your style.

A Spacious and Practical Interior:

Step inside the Seal U DM-i, and you’ll be greeted by a spacious and comfortable cabin designed for both passengers and cargo. The interior layout prioritises usability with easy-to-reach controls and ample storage compartments. High-quality materials throughout the cabin create a premium feel, while the large windows provide excellent outward visibility.

Focus on Comfort and Technology:

The BYD Seal U DM-i offers a driver-centric experience with a focus on comfort and technology. The driver’s seat is adjustable for optimal positioning, and the heated seats (standard on the Design trim) add an extra touch of luxury on colder days. A panoramic sunroof (standard on the Design trim) brings in natural light and adds to the airy feel of the cabin.

The BYD Seal U DM-i: A Strong Contender in the UK PHEV Market

With its blend of performance, practicality, safety, technology, and competitive pricing, the BYD Seal U DM-i offers a compelling option for UK drivers considering a PHEV. Whether you prioritise electric driving for shorter commutes or seek a versatile SUV with a powerful engine for longer journeys, the Seal U DM-i has something to offer.

BYD is a new player in the UK market, but their commitment to innovation and electric mobility positions them as a brand to watch. With the introduction of the Seal U DM-i, they’re shaking things up in the PHEV segment, and we can expect to see more exciting offerings from BYD in the future.

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