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DS Adds ChatGPT to Its Range

Published 25 October 2023

In a world where technology is advancing at a breakneck pace, the automotive industry is not one to be left behind. DS Automobiles, the luxury arm of the PSA Group, has made its mark by consistently pushing the boundaries of innovation, design, and performance. Now, it’s setting its sights on the future with a ground breaking addition to its range – ChatGPT.

DS Automobiles has long been known for its commitment to luxury, comfort, and cutting-edge technology, and the integration of ChatGPT into its vehicles is a testament to this commitment. ChatGPT is a state-of-the-art conversational AI model developed by OpenAI, a company at the forefront of artificial intelligence research.  


What Is ChatGPT?

ChatGPT is an artificial intelligence model that has been trained on a vast amount of text from the internet, enabling it to understand and generate human-like text. This versatile AI can engage in natural, human-like conversations, making it a perfect companion for drivers and passengers.


How Could Drivers Use ChatGPT?

The addition of ChatGPT to DS vehicles will provide drivers with a number of new features and benefits. For example, drivers will be able to use ChatGPT to:

  • Get directions and traffic information
  • Find nearby restaurants, cafes, and other businesses
  • Ask questions about the vehicle or its features
  • Play games and quizzes
  • Create their own custom experiences


How to use ChatGPT in DS vehicles

ChatGPT will be integrated into the DS infotainment system. Drivers will be able to interact with ChatGPT using voice commands or the touchscreen display.

To use ChatGPT, drivers will simply need to say “ChatGPT” followed by their request. For example, to get directions, a driver would say “ChatGPT, get directions to the nearest Starbucks.” ChatGPT will then provide the driver with the necessary information.

ChatGPT can also be used to answer questions about the vehicle or its features. For example, a driver could ask “ChatGPT, what is the meaning of the warning light on my dashboard?” ChatGPT would then provide the driver with an explanation of the warning light and what action they need to take.


Potential benefits of ChatGPT in DS vehicles

The addition of ChatGPT to DS vehicles has the potential to provide a number of benefits to drivers. These include:

  • Increased safety: ChatGPT can help to reduce driver distraction by providing information and completing tasks without the driver having to take their hands off the wheel or eyes off the road.
  • Improved convenience: ChatGPT can make it easier for drivers to get the information and services they need while on the go.
  • Enhanced entertainment: ChatGPT can provide drivers with a variety of new entertainment options, such as games and quizzes.
  • Increased personalisation: ChatGPT can be used to create custom driving experiences that are tailored to the individual needs and preferences of each driver.

ChatGPT’s natural language processing capabilities mean that interactions are intuitive and user-friendly, making it an ideal companion for both tech-savvy drivers and those who simply want a more convenient and enjoyable in-car experience.


DS is the first automaker to add ChatGPT to its vehicles

The company says that it believes that ChatGPT has the potential to revolutionise the way that people interact with their cars.

“ChatGPT is a powerful new tool that can help us to create a more personalised and engaging driving experience for our customers,” said Yves Bonnefont, CEO of DS Automobiles. “We are excited to be the first automaker to offer ChatGPT in our vehicles.”

ChatGPT will be available on all new DS vehicles from 2024.


The Future of In-Car AI

DS Automobiles’ adoption of ChatGPT is just the beginning of what promises to be a revolution in in-car AI. As artificial intelligence and natural language processing technologies continue to advance, the possibilities for in-car AI are limitless.

From improving safety by providing real-time traffic updates and road condition information to enhancing the passenger experience with personalised entertainment and assistance, the potential applications of AI in vehicles are vast. As a leader in luxury automotive innovation, DS Automobiles is paving the way for the future of in-car AI.

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